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How to Pronounce Acura? (CORRECTLY)



When it comes to pronouncing brand names, it’s not uncommon for people to have different interpretations. Acura is one such brand that has caused some confusion over its pronunciation. In this article, we will delve into the original pronunciation of Acura, its English pronunciation, phonetics, variations, and how it is pronounced in other languages.

Original Pronunciation of Acura:

The original pronunciation of Acura is “ah-KYUR-uh.” The emphasis is on the second syllable, “KYUR.” This pronunciation is derived from its Japanese origin and is the correct way to say Acura according to the brand’s creators.


  • First syllable: ah
  • Second syllable: KYUR
  • Third syllable: uh

Pronunciation of Acura in English:

In English, Acura is often pronounced as “uh-KYUR-uh” or “uh-KYOO-ruh.” The emphasis is on the second syllable, similar to the original pronunciation. However, the first syllable is often pronounced as “uh” instead of “ah” in English-speaking countries.


  • First syllable: uh
  • Second syllable: KYUR
  • Third syllable: uh or ruh

Acura Phonetic:

  • Modern IPA: /əˈkjʊrə/ or /əˈkjʊərə/
  • Traditional IPA: /əˈkuːrə/
  • Syllable: 3 (ah-KYUR-uh)

Acura Pronunciation Variations:

As with many brand names, Acura has its fair share of pronunciation variations. Some people may pronounce it as “uh-KYOO-ruh,” with the “ruh” at the end, while others may emphasize the “KYUR” and pronounce it as “uh-KYUR-uh.” These variations are common and do not deviate too far from the original or English pronunciation.

Pronunciation of Acura in other languages:

In other languages, the pronunciation of Acura may vary slightly based on the phonetics and sounds present in each language. For example, in Spanish, it may be pronounced as “ah-KOO-rah,” with the emphasis on the first syllable. In French, it may sound more like “ah-KOO-rah” due to the pronunciation of the “c” and the flow of the language.


While the original pronunciation of Acura is “ah-KYUR-uh,” English speakers commonly pronounce it as “uh-KYUR-uh” or “uh-KYOO-ruh.” Variations in pronunciation are normal and do not detract from the brand name’s recognition. Additionally, Acura may be pronounced differently in various other languages, but the general sound and emphasis on the second syllable remain consistent. Whichever way you choose to pronounce Acura, rest assured that it is recognized as a well-known luxury automotive brand.


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